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Business Analytics for the CFO’s Function

(PL tittle) Business Analytics for Accountants and Finance Specialists

Summary

  • Learning why business analytics and leveraging Big Data provide a competitive advantage.

  • Understanding the difference between business intelligence (BI) and business analytics.

  • How to embed statistics and analytics into enterprise performance management (EPM) methods.

  • How to differentiate forecasting from predictive modeling.

  • Learning alternative approaches to accelerating the adoption rate of business analytics.

Overview

This presentation focuses on how the finance and accounting function can leverage analytics, especially predictive ones, embedded in their financial reporting, planning, and decision making.Finance and accounting professional are typically considered to be very quantitative. They are by nature number-crunchers. But collecting, validating, and reporting data is not the same thing as analyzing the information that can be gleaned from data. Most organizations are drowning in data, but starving for information.

Who should attend?

  • Managerial and cost accountants
  • Financial and business analysts
  • Budget managers
  • Strategic planners
  • Marketing and sales managers
  • CxOs
  • CFOs
  • Supply chain analysts
  • Risk managers
  • CIO and information technology staff
  • Board of Directors
  • Financial officers and controller.

Gary Cokins

Expert

Gary Cokins is an internationally recognized expert, speaker, and author in enterprise and corporate performance management improvement methods and business analytics. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina. Gary received a BS degree with honors in Industrial Engineering/Operations Research from Cornell University in 1971. He received his MBA with honors from Northwestern University Kellogg School of Management in 1974. Gary began his career as a strategic planner with FMC’s Link-Belt Division and then served as Financial Controller and Operations Manager. In 1981 he began his management consulting career first with Deloitte consulting, and then in 1988 with KPMG consulting. In 1992 he headed the National Cost Management Consulting Services for Electronic Data Systems (EDS) now part of HP. From 1997 until 2013 Gary was a Principal Consultant with SAS, a leading provider of business analytics software.

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